Solution for ecommerce

Ecommerce Reporting, Automated and Managed

Your sales live in the store, your spend lives in the ad platforms, and your reporting lives in copy-paste. We connect ecommerce, advertising, analytics and business data into automated spreadsheets, dashboards and recurring reports, then keep it all running.

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The problem

Ecommerce produces data everywhere and reports nowhere.

The store knows the orders, the ad platforms know the spend, analytics knows the sessions, finance knows the payouts. Nobody sees it together without manual work.

Sales data spread across platforms

Store, marketplaces and payment tools each hold a piece of the revenue picture, and none of them shows the whole thing.

Advertising lives somewhere else

Ad spend and conversions sit in Google Ads, Meta and the other ad platforms, disconnected from the sales they drive.

Manual spreadsheet consolidation

Someone exports CSVs from every platform and pastes them together, every single reporting period.

Recurring KPI math

Revenue, AOV, ROAS and repeat-purchase numbers get recalculated by hand, with slightly different logic each time.

Inconsistent reporting periods

One platform reports by order date, another by click date, another in a different timezone, and the numbers never quite agree.

Reporting that decays

Channels get added, campaigns get renamed, APIs change, and last quarter's report template quietly stops being true.

Commerce platforms

Ecommerce platforms we can automate.

Stores, marketplaces and commerce backends. These are representative examples, not the complete ecosystem.

ShopifyBigCommerceWooCommerceMagentoPrestaShopCommercetoolsTikTok ShopAmazon Seller CentralAmazon Vendor CentralWalmart Marketplace

AndLeads can automate data from a wide range of advertising, ecommerce, analytics, CRM, finance and business platforms. The exact setup depends on your platform, the data it exposes and how your reporting should work, which we confirm together before anything is built.

Sales + marketing together

Reporting gets useful when the data meets.

Revenue on its own says what happened. Revenue next to spend, conversions and customer data says why, and what to do next.

Advertising & marketing data

Google Ads, Meta Ads, Microsoft Ads, TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, Amazon Ads, Reddit Ads and Google Merchant Center, plus email and CRM platforms like Klaviyo, Mailchimp, ActiveCampaign and HubSpot, and organic channels like Instagram Insights, TikTok Organic and YouTube.

Analytics & business data

Google Analytics 4 and Search Console for site behavior; Stripe, PayPal, QuickBooks and Xero for payments and finance; Salesforce and HubSpot for customer data; and databases like BigQuery, PostgreSQL, MySQL and Snowflake where your data already lives.

Typical combinations look like Shopify + Google Ads + Meta Ads + GA4, WooCommerce + advertising + analytics, BigCommerce + Klaviyo + Google Ads, or Amazon Seller Central + Amazon Ads. These are workflows the platform ecosystem supports; your stack decides the exact shape.

What we can report

The numbers an ecommerce business actually runs on.

Sales

Revenue, orders, average order value and product performance across your store and marketplaces.

Marketing

Ad spend, conversions, ROAS and campaign performance, viewed next to the sales they produced.

Customer

Acquisition metrics and, where your platforms expose the data, repeat-purchase and other customer KPIs.

Product & inventory

Product-level performance, and inventory-related reporting where the source data supports it.

Management

Consolidated KPIs, recurring management reports and performance dashboards for the numbers that run the business.

Metrics always depend on what your platforms expose. If a source does not provide a number, we say so up front instead of estimating it.

Outputs

Where the reporting lives.

The automated data feeds automated Google Sheets, automated Excel workbooks, Looker Studio dashboards and recurring management reports. Underneath, our data automation layer moves and cleans the data, spreadsheet automation keeps the workbooks working, and reporting management keeps the whole system accurate month after month.

How it works

Connect, clean, automate, report.

Step 1

Connect

We connect your store, marketplaces, ad accounts, analytics and business tools, so ecommerce data arrives automatically instead of being exported by hand.
Step 2

Clean

Order data, ad exports and analytics rarely match out of the box. We standardize periods, currencies, naming and KPI definitions so the numbers agree.
Step 3

Automate

Recurring pulls, calculations and report tabs run on schedule. The weekly sales sheet and the monthly management report assemble themselves.
Step 4

Report

Clean data lands in Google Sheets, Excel or a Looker Studio dashboard, ready for the Monday meeting, and we maintain it as your channels change.

Example workflows

What ecommerce reporting setups look like.

Realistic shapes, not case studies. Your platforms and KPIs decide the final design.

Shopify reporting

Shopify + Google Ads + Meta Ads + GA4 flowing into one centralized ecommerce report: revenue and orders next to spend, conversions and site behavior.

WooCommerce reporting

WooCommerce combined with your advertising and analytics data for automated sales and marketing reporting on a store you fully own.

Amazon reporting

Amazon Seller Central + Amazon Ads reported together: sales and advertising performance in one view instead of two consoles.

Multi-channel ecommerce

Several commerce platforms and marketplaces plus several ad channels consolidated into one reporting layer with consistent KPIs.

Automated ecommerce spreadsheet

Commerce data delivered into Google Sheets with automated calculations and recurring report tabs that fill themselves.

Marketing-heavy stores often pair this with our marketing reporting service, which owns the advertising side in depth.

Who this is for

Built for stores that outgrew manual reporting.

Ecommerce businesses and online retailers
Shopify and WooCommerce businesses
Multi-channel sellers combining a store with marketplaces
Growing ecommerce teams without a dedicated reporting specialist
Businesses running paid advertising alongside their store
Teams still assembling sales reports manually in spreadsheets

This is a managed reporting and automation service, not ecommerce software. There is nothing new to learn and no tool to administer; the reporting simply arrives, and AndLeads keeps it accurate.

FAQ

Ecommerce reporting, answered.

Can you automate Shopify reporting?

Yes. Shopify sales, order and product data can flow automatically into Google Sheets, Excel or a Looker Studio dashboard, alone or combined with advertising and analytics data. Shopify is one of the platforms we work with most, though far from the only one.

Can you work with WooCommerce or BigCommerce?

Yes. WooCommerce, BigCommerce, Magento, PrestaShop and Commercetools are all part of the automation ecosystem we work with, alongside marketplaces like Amazon Seller Central, Amazon Vendor Central, Walmart Marketplace and TikTok Shop.

Can you combine ecommerce and advertising data?

Yes, and that is usually where ecommerce reporting becomes genuinely useful: revenue and orders next to ad spend, conversions and ROAS, in one place instead of five browser tabs.

Can you automate ecommerce reports in Google Sheets?

Yes. Commerce, advertising and analytics data can land in Google Sheets on a schedule, with calculations, formatting and recurring report tabs maintained so the sheet stays management-ready.

Can you build a Looker Studio ecommerce dashboard?

Yes. Live dashboards showing sales, marketing and customer KPIs are one of the most common outputs, and we maintain them after the build so they stay accurate as your channels change.

Can you combine Amazon Seller Central and Amazon Ads data?

Yes. Amazon sales and advertising performance can be reported together, which is how most Amazon sellers actually want to see it: ad spend against the sales it drives.

Can you maintain the reporting after it is built?

Yes, and we consider that the most important part. Connections expire, platforms rename fields and channels get added. Ongoing monitoring and maintenance is part of the monthly plans, not an extra.

Can you work with our existing spreadsheets or dashboards?

In most cases, yes. If your current sheets or dashboards are fundamentally sound, we take over their data feeds and maintenance and improve them gradually instead of forcing a rebuild.

What happens if we add another ecommerce or advertising platform?

You tell us, and we connect the new source and fold it into your existing reports and dashboards as part of ongoing management. The exact setup depends on the platform and what data it exposes, which we confirm before connecting it.

See pricing or tell us which platforms your store runs on.

See all your ecommerce numbers in one place.

Tell us where you sell and where you advertise. We'll map out the reporting setup and what it takes to run it for you.